Bite Studio create an interactive window installation for GAP and 20th Century FOX to promote the 3D film RIO

Bite Studio have recently completed an interactive window installation for the internationally renowned retail chain GAP. The interactive features a host of cutting edge technologies and custom built software. A custom-written application using a motion capture sensor measures the activity in a defined zone on the sidewalk, to activate game states that are displayed on the LCD video wall on the other side of the shop window. 

There are 2 dance zones in front of the LCD screens where stickers on the pavement encourage children to 'Stand here and shake your samba stuff!'. When children stand in these zones they are picked up by the motion capture. When a child has been detected a message encourages the child to start dancing. Dance meters then appear at the top of the screen and the amount of dancing activates more characters from the RIO film to start dancing across the screen with them. Two children can now compete in a 'dance-off' to reach the maximum dance meter state and activate the ' Congratulations your a samba superstar'  screen where streamers and confetti rain on the the characters. 

The interactive also features innovative audio technology that turns the whole window into a speaker playing samba music from the film as children dance within the zones. The interactive is designed specifically for children and the LCD video wall is positioned and calibrated to suit. 

For adults Bite has also installed a 3m x 2m LED video wall playing custom RIO film footage. The LED wall is installed in the adjoining window and uses cutting edge LED panels that are high resolution and daylight readable even direct in sunlight.

The interactive has been drawing huge crowds outside GAP's flagship Oxford Street store in London as children compete against each other to become a 'samba superstar'. Surprisingly, just as many adults have been caught 'shaking their tail feathers'! The project was simultaneously launched in GAP's London and Paris flagship stores and will run for 1 month.

The GAP project has allowed Bite Studio to showcase some of its innovation and experience in installation based projects working alongside two world renowned brands.